As one grows as a musician, the next step many want to take is to grow a band. For this you need to:
IDENTIFY YOUR GOALS
You have to know where you are going and what your destination is. For this, it is essential that you clarify your goals. Maybe you are looking to play more and do better shows. Or you might also be keen on growing your fan base. Then again perhaps you aim to make music the primary source of your livelihood or have set your eyes on getting a record deal. Whatever your goals might be it is time to identify them, focus on them and ready a plan to achieve them.
COME UP WITH A STRATEGY
Experts are correct in highlighting the importance of making more money, promoting your music on social media and building a business. However, some veterans believe that you simultaneously need to focus on your love for music and create more of it instead of just focusing on marketing and entrepreneurial activities. Your emphasis should be on building your band as a brand. In such a situation, your brand strategy can be to help people party. Once you have created a brand for yourself it becomes much easier for you to create music, merchandise and a tactical strategy.
DIVIDE UP RESPONSIBILITIES
The best part of being in a band is that every member of the band is talented and skilled in their own unique way. So while one person may be great with social media, another might be good at PR. It is by identifying the strengths of each and dividing up the responsibilities between band members that a band can grow. The key is to understand that the collective talents of many are better than the single talent of one. And so growing a band involves teamwork. For instance, one band member might be excellent at promotion and outreach and can help the band find gigs. Another band member might be good at blogging, building a website and social media networking. Still, another member might be good at handling finances and merchandising. Any band will get the best out of their members only if they allow them to shine in their department of strength. So it is always wise to prevent conflict by dividing up responsibilities.
MAKE A LOT OF MUSIC
Considering that you are a musician and not a social media marketer, the maximum amount of your time should be spent on creating music. You need to spend the majority of your time on writing and demo, recording, rehearsing and releasing quality music because the music scene is very competitive. You need to be publishing your music even if you feel it is not perfect or even if you are a little uncomfortable about the speed with which you are doing it. You need to build your assets and every song you publish is one. It is an opportunity, as a song can turn into a music video and a great promotional tool. Your song provides you with a reason to reach publications and bloggers and with the right PR, your band can grow substantially. What’s more, your song can also be licensed in a film or commercial TV show and that can make you a very successful and lucrative band. So you need to focus on making better music.
DEVELOP YOUR EMAIL LIST
Your email list is essential to growing your band as it directly reaches your target audiences. While it is true that people are inundated with emails today, yet experts state that even if 20 per cent of your subscribers open your emails, you will succeed in getting your message across. In fact, through these subscribers, you will be able to do a lot more than through any other social media platform or marketing channel. So whether you are selling tickets, releasing a new song or album or even releasing new band merchandise, just send an email! Working to grow your email list is vital to making your band a more successful one.
NETWORK AND COLLABORATE
Make sure that you establish industry connections. Networking as well as collaborating with other musicians is also a great way to grow your band.