Independent musicians need to position themselves correctly for their achievements in the music sector. Independent artists are simply an individual person or a band, who have not signed any NOC or contract or are not associated with any record label. They were called unsigned artists before and do not have much opportunity other than singing at private parties. But in 2021, this is not the case. It might take determination and time to find success as an independent artist, but you will have 90% better chances than your competitors.
You have to look after many aspects as an independent artist, one of which is marketing. Marketing is the only factor that will help you grow your fanbase, extend the music, and go forward in your career. Through proper marketing tactics, you can get more performances and singles in the local events. It is the perfect way to create a brand identity and buzz. Only music professionals can take care of the music promotion career in the past years, but recently artists look after various aspects to enhance their career on their own. So, let us take a quick look at the top 5 tips that will help you to establish yourself as an independent musician.
Put up a connection with your fans:
Creating a sturdy relationship with your regular listeners and fans is significant for the success of an independent singer or a musician. To extend and sustain your fan base, you have to connect to the fans online and offline. Coming to the life with new songs is one of the best ways to make your fans happy. It will make a mark on the audience and will create a great impression on you. Also, keep posting regular updates on all the social media profiles. You can reply to your fans or thank them for their compliment to connect to them more. Vlogging has become another medium on YouTube that can give you a rock-solid career as an independent musician.
Do not go after the Current Trends:
Never follow the recent trends which are dominating the industry. Although it might sound logical, you might end up with a problem. Do not get into a genre with which you are unfamiliar and do not have much knowledge. Chasing a recent trend might bring your career further down, as you do not know the trend will last for how many months and what new fashion will be coming next. Thus it is best to stick to what you know the most and be good at doing that. The audience will encounter the music quality you deliver and your authenticity.
Create a Channel on YouTube:
Create a channel with your name on YouTube and implement it to market your music. Music companies, nowadays, are always on the hunting spree of music professionals and have come across many of them through YouTube. Organizers can also listen to your demo before signing the contract of any event. The most significant advantage of a Youtube channel is that the fans can listen to your music anytime and anywhere.
Produce your brand awareness and Identity:
You can produce some attractive logo, graphics, or promotional staff on your social media profile or website, business cards, t-shirts, and many more. Strong brand awareness helps in creating a brand identity. Your graphics and logo will be your instant recognizing symbol whenever your fan comes across your song or music.
Release your music or songs often on Social media profiles:
Try to stick to a regular release schedule in this fast era of technology. With the presence of enormous music streaming platforms, the way people listen to music has changed. The streaming platform primarily focuses on radio functions and playlists to allow young musicians. These have opened immense opportunities for multiple musicians. Thus if you spend your entire time writing and recording a song for more than one year, the audience will forget you. So you have to produce quality work within a short time to make a name in the industry.
If you can use these strategies, there will be a chance of success in your independent music career. Good luck with your journey, and start making some best music ever!